Pannam designs and makes custom membrane switches and not long ago they merged with Technigraphics.
The client was looking for a high tech logo design that would inspire high quality and seriousness. Company’s main purpose is to design and develop advanced interface solutions in the area of membrane switches.
Our design approach was to combine the two initials T and P into a simple monogram that resembles a circuit. As the company is B2B and targets engineers, purchasing agents and manufacturers representatives we decided that the circuit idea is an appropriate one.
Another interesting feature of the logo mark is that the mark also represents the merging of the two companies into a single entity by how the two initials are combined.